Role: Associate Creative Producer
During my time at nate, I worked closely with Shuhan Xie, the Creative Producer, to run our in-house studio. We organized and produced photoshoots for social media and out-of-home (OOH) campaigns, collaborating with marketing to develop engaging video and photo content.
I was involved in every stage of the creative process—contributing to idea generation, research, scripting, and editing. I also managed day-to-day production tasks, ensuring projects ran smoothly from concept to execution.
Some of my favorite projects included the True Colors Pride Campaign and Women-Owned Businesses initiative. For both, Shuhan and I captured compelling visuals, and I took the lead on editing the final videos for social media.
Unfortunately, after the summer, nate underwent restructuring and laid off its creative team—but the experience solidified my passion for creative production and content development.
